From December 1 until December 4, Hong Kong will be welcoming this year’s Business of Design Week, an annual event where design and innovation come together for this year’s theme: “Global Design Reset”. A clear slate, a new perspective and the right leaders are three things that we need as we navigate the new normal.

But what will this post-pandemic era look like? Business of Design Week will feature a panel of over 80 renowned brand leaders, design masters and entrepreneurs from various sectors in Hong Kong that will inspire us to think big, to think smart and to explore how we can come together to create a sustainable future through design and technology. Attendees can expect speakers from leading companies such as The Coca-Cola Company, Christie’s, Cathay Pacific Airways, Six Senses Hotels Resorts & Spa and more.

With ECHELON as a proud media partner, the hybrid programme will be simultaneously cast online, with selected sessions streamed on ViuTV, social media, and some hosted at partner locations. The topics will surround BODW’s eight main pillars: Brand Rejuvenation, Connected Health and Wellbeing, Creative Mindset & Innovation Leadership, Culture & the City, Designing an Intelligent Future, Hospitality with Purpose, New Urban Models, and Phygital Reality.

The sessions vary across a broad spectrum of industries, so much so that there is something for everyone. Those dabbling in cryptocurrency will be drawn to “Talking to Refik Anadol: Mastering the Craft of Crypto Creation” where the media artist discusses how the emerging trend is changing the digital art landscape with Sara Mao of Christie's.

Those interested in hospitality will appreciate “Sustainable Hospitality: Making Sustainability Palatable”, a conversation between food writer Janice Leung Hayes, chef Peggy Chan (Grassroots Initiatives) and chef Richard Ekkebus (The Landmark Mandarin Oriental).

If you’ve been hearing the word “metaverse” a lot lately, it’s because our world is blurring the lines of physical and digital, and we are still trying to understand it. Learn what the buzzword means and how it will affect our economy and more with “Unlocking Potential in Metaverse” with Bernt Johannessen of Epic Games, Henri Arslanian of PwC Hong Kong and Yat Siu of Animoca Brands.

The event, organised by Hong Kong Design Centre in conjunction with Hong Kong Trade Development Council, will see an exchange of ideas between thought-provokers and the mavericks of change to help us prepare for a better tomorrow.

Tickets can be purchased via 2021.bodw.com