As the sun finally comes out to play, we have a look at this year’s latest swimwear trends for that ultimate beach drip.
It’s July, which means it’s officially beach time for the sand-loving population of Hong Kong. But instead of wearing the old trusty plain bikinis, why not put on something a little more adventurous this year around? Take it from Kylie Jenner’s “naked” look that broke the internet a few weeks ago—swimsuits don’t have to be boring and plain anymore.
While we curate our online presence for the season, let’s also be bold with some new additions to the summer wardrobe. From Jean-Paul Gaultier’s hot girl summer to Ottolinger’s straps and laces to Louisa Ballou’s ultra femininity, there’s bound to be something for everyone on our handpicked list of 2022 swimwear trends.
LESS IS MORE
This daring swimsuit is a part of Jean-Paul Gaultier’s latest collaboration with stylist Lotta Volkova. Known for being the former in-house stylist for Vetements who’s also worked with Demna for Balenciaga, Volkova’s signature is both unconventionally stylish and impossibly bold.
The collab collection, as a result, is full of edgy surrealism. What stands out the most, of course, are the bikinis captioned as “free the nipple” by the infamous younger Jenner. The fire set is already sold out on Gaultier’s official website, but we were able to find some still available on SSENSE.
Available on SSENSE.com
In case you haven’t noticed, Ottolinger’s intricate designs of an eye-boggling aesthetic have recently conquered the feeds of fashion-forward IT girls and fashion bloggers around the globe. The avant-garde label’s swimsuits are probably not the most wearable for competitive swimmers, but their Instagramability is not to be questioned, which—let’s be honest—is what we’re all here for.
Informed by Lucie Stahl’s work of large-format poster photography, this bikini set comes in the Berlin artist’s “End of Tales” graphic print of mesmerising dreaminess. Paired with the Berlin label’s signature shredded design of raw cut-outs and crazy laces, this playful fit is guaranteed to turn heads and spice up any beach day.
Available on Ottolinger.com
SENSUAL AND PSYCHEDELIC
Although widely known as a swimwear brand, Louisa Ballou’s collection is definitely not one to be placed into boxes. Most of the label’s styles are highly ready-to-wear, and its cut-out swimsuits have been all the rage this summer, worn by the likes of Emily Ratajkowski and Bella Hadid.
Our favourite, however, is the “Night Blooming Orchid” colourway in the half-moon swimsuit. Just because it’s a onesie doesn’t mean it can’t be sexy, right? The high-rise silhouette paired with the almost psychedelic electric blue and orange-red is a deadly combination for you to shine the brightest on those sunny days.
Available on LouisaBallou.com